Banco do Nordeste Endomarketing
For years, Banco do Nordeste brand had to convey efforts between two focus groups: the external public and its team of employees.
After the brand redesign at the end of 2010, a new goal needed to be accomplished: to make sure that the brand could show cohesion between the two audiences. All the visual communication involving hot sites and blogs had to be aligned with the new brand guidelines and strategy.
I took part in this standardization effort and helped to build visual elements that could make the bridge between the internal and external customer. Below are some examples of hot sites developed before and after the brand’s redesign.