D-Tour

Being of the local leaders of Interaction Design Association Fortaleza (IxDA Fortaleza) gave me the opportunity of helping to develop a design tour known as D-Tour.

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What is D-Tour? A “detour” from usual way of thinking in pursuit of solutions for the local business through a holistic vision, combining design and collaborative teams.

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To achieve this, we’re planning to do a tour in technology, advertisement, media hub companies and start ups disseminating Design Thinking methodologies in order to disrupt old business models in our region.

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For each event, an invited panelist will speak about contents regarding practices, methods and showcases from companies that adopted that process around the world.

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I was in charge of creating the communication and branding elements of the event. Here are some samples of that work.

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