Being of the local leaders of Interaction Design Association Fortaleza (IxDA Fortaleza) gave me the opportunity of helping to develop a design tour known as D-Tour.
What is D-Tour? A “detour” from usual way of thinking in pursuit of solutions for the local business through a holistic vision, combining design and collaborative teams.
To achieve this, we’re planning to do a tour in technology, advertisement, media hub companies and start ups disseminating Design Thinking methodologies in order to disrupt old business models in our region.
For each event, an invited panelist will speak about contents regarding practices, methods and showcases from companies that adopted that process around the world.
I was in charge of creating the communication and branding elements of the event. Here are some samples of that work.